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For retailers, sales revenue is always a key performance metric; however, in-depth analysis of poor sales performances is rare. Advantech’s SRP-UST510 Store Traffic Analytics solution enables retailers to evaluate sales potential and establish customer service and marketing strategies for maximizing profit. SRP-UST510 integrates 2D and 3D video analysis technology with POS transaction data for further analysis. Analysis of customer traffic data provides retailers with an in-depth knowledge of consumer shopping and purchasing habits, as well as insights into sales performance during periods of high/low traffic for each branch store.

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