Advantech Digital Signage Implemented at Subway Franchises in Thailand
Subway is an American fast-food franchise renowned for its submarine sandwiches and salads. Having successfully expanded from Western countries into the Asian market, Subway now boasts a market presence in at least 111 countries, making it one of the fastest growing franchises in the world.
Mr.Vichit, a Thai businessman, successfully established 16 Subway franchise stores in Thailand. For all these stores, the menu was initially presented on a paperboard. However, Mr. Vichit found that the paperboards made updating the menu and discount promotions fairly time consuming and challenging. Consequently, Mr. Vichit decided to replace the traditional paperboards with digital signage boards that featured a USB port for uploading content. Although the digital signage boards provided some improvement, Mr. Vichit still required a more efficient and flexible solution for his Subway franchise stores. Additionally, faced with strong competition from nearby businesses, Mr. Vichit was keen to enhance the promotional marketing and management efficiency at each of his stores. Moreover, restaurants also need to ensure that their hardware will support future needs and functionality. No one wants to go through an expensive upgrade one year after a massive deployment. With this objective, he contacted Advantech for advice on how to optimize operations. As a result, Advantech provided a hardware and software integrated digital menu board solution which allows store owners to connect the client devices at multiple stores together, and then simultaneously upload, edit, and dispatch to update the menu information and product promotions at every store through data synchronization.