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An automated banking machine or automatic teller machine (ATM) is a computerized telecommunications device that
provides a financial institution's customers a method of making financial transactions in a public space. The adopting of ATM technology brings the following benefits: |
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Increased sales – you give your customers cash while they are in your store, they will spend more money in-store. Increase traffic through the ATM. |
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Revenue – The merchant earns a fee transaction. |
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Reduce Bad Checks – Many merchants completely stop taking checks or at least tighten their check taking policy. |
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Advertising – The merchant earns money from on-screen advertising. There are many companies that will pay to advertise to a customer with cash in their hands. |
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