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Date: 2/9/2012

Digital Signage Display Showcases Upscale Cosmetics Advertising in Singapore

Location: Paragon Shopping Centre, Singapore


In cosmetics, brand loyalty is built by offering unique, high quality products to the consumer and showcased in a fashion that accentuates beauty. From the models chosen to display the cosmetic products down to the retail shop displays, everything must look sleek and elegant. At the heart of Orchard Road in Singapore is the Paragon, a choice destination for up-market shoppers, with six levels of designer and luxury boutiques, shops, and cafes. It caters to both locals and tourists alike. A renowned cosmetic manufacturer was looking for a sophisticated and eye-catching solution to showcase its product line in its upscale Paragon shop. Advantech had the solution.


Advantech proposed a standalone digital signage display, and customized it with two buttons to control speaker volume. The UTC-W101E was chosen for its 10.1” widescreen format, resistive touch-based LCD display. This industrial strength device is as durable as it is aesthetic, and its all-in-one approach was attractive to the space-conscious retailer. Display areas in separate locations of the retail space required individual displays that looked fashionable and didn’t overpower the product areas. Network connectivity was not required; in fact the retailer preferred to be able to update the displays on demand with a simple USB thumbdrive. The units also needed to be simple to install and assemble. UTC-W101E fit the bill perfectly. The standalone digital signage displays were initially chosen to showcase one of the more popular product lines, and to be placed at retail or pharmacy locations in the shopping areas. The units also needed to be easy to clean; aesthetic appeal was a big attraction of the displays.


Advantech’s partner, XN Digital, added the customized volume controls and assisted with installation. The retailer had been frustrated with a previous solution which had been purchased in China and had had reliability problems. Turning to Advantech, they were pleased to discover a trustworthy platform provider with a history of success and solid product support. Initially three units were installed but based on their satisfaction more units are planned to be installed in the coming year.



The installation has been a success and the UTC-W101E fits the décor of the Paragon Centre while meeting the retailer’s needs. UTC-W101E provides:

  • Durable and reliable operations with an aesthetic appeal
  • A familiar Windows interface (WES 2009 installed)
  • A modern touchscreen LCD panel with a wide format display
  • A solution that fits in to the environment without overpowering the display space
  • Easy to change content via a simple USB thumbdrive
  • A standalone, all-in-one solution with customized buttons to meet the specific needs in the retail space
  • Advantech’s name and reliability, with excellent customer service and support

For more information about Advantech products and service solutions, or to read more success stories, please visit the Advantech website at