Significant Business Growth in The Audio Company Through Store Traffic Analytics Solution
A well-known British manufacturer of high-end audio equipment set up its flagship storebin a shopping mall in Jakarta in Indonesia. The franchisee wanted to optimize its total store operation based on scientific measurement instead of guesswork. So the franchisee contacted Advantech to request the In-Store Heatmap and Store Traffic Analytics solutions. One fisheye camera was installed at the ceiling center of the shop, and two cameras were installed at the entrance and exit of the store inside the shopping mall to record store traffic data. Captured images and traffic data were then compiled on the UShop+ BI platform and exported as daily reports.
These reports revealed two surprising findings:
Although the total number of customers for the store inside the mall did not exceed the number for their other stores, the average transaction rate was higher.
The shopping mall’s seasonal promotion brought more visitors to the store inside the mall, but the conversion rate for the store showed no significant increase.
The most popular areas which had shopper’s loitering the most did not match with their most popular goods sold.
Therefore, the franchisee focused on their target audience in the mall and decreased their marketing expenditure during the mall's seasonal promotion. Also, the franchisee adjusted their in-store display strategy and finally the sales of those least popular goods improved,too. Now the business has better growth after the adjustment of their marketing strategy.
The project manager sought to implement a centralized network system that acquires data on the ferries and wharves one hand, and allows staff to remotely monitor and control all activities in the control room on the other hand.
In the competitive telecommunication industry, every company is striving to get more information from customers. With UShop+ Store Traffic Solution , T-Company successfully knew their customers more and set their service apart from their competitors.
Most retailers can't figure out how many people passing by or entering to their stores.Therefore,they have difficulty allocating their resource on promotions. Fortunately, EC Life used Intelligent Retail Store BI Solution to know more the effectiveness of every promotion and increase its sales revenue.