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Advantech’s Intelligent eMenu Solution Implemented at Subway® Franchises in Thailand

2016/03/06

Introduction

Subway® is an American fast-food franchise renowned for its submarine sandwiches and salads. Having successfully expanded from Western countries into the Asian market, Subway now boasts a market presence in at least 111 countries, making it one of the fastest growing franchises in the world.
Mr.Vichit, a Thai businessman, successfullyestablished 16 Subway® franchise stores inThailand. For all these stores, the menu was initially presented on a paperboard. However, Mr. Vichit found that the paperboards made updating the menu and discount promotions fairly time consuming and challenging. Consequently, Mr. Vichit decided to replace the traditional paperboards with digital signage boards that featured a USB port for uploading content.
Although the digital signage boards provided some improvement, Mr. Vichit still required a more efficient and flexible solution for his Subway® franchise stores. Additionally, faced with strong competition from nearby businesses, Mr. Vichit was keen to enhance the promotional marketing and management efficiency at each of his stores. With this objective, he contacted Advantech Intelligent Services for advice on how to optimize operations. Advantech Intelligent Services recommended its intelligent eMenu solution. This system allows store owners to connect the client devices at multiple stores together, and then simultaneously upload, edit, and dispatch to update the menu information and product promotions at every store through data synchronization.

Solution

Advantech’s Intelligent Services eMenu solution with WebAccess+IMM was adopted at each of Mr. Vichit’s Subway® franchise stores. Using this solution, Mr. Vichit can easily edit and update the menu content remotely. The menu displays can also be configured to present special lunch/dinner promotions and offers based on the time of day. Furthermore, in addition to increasing revenue by promoting menu items with dynamic attention-grabbing displays, eMenu boards can decrease operational expenses by reducing staff and printing costs.

System Diagram

Benefits

  • Reduced operating costs
  • Remote content management and easy installation
  • Enhanced signage contents with a dynamic eMenu
  • Increased marketing effectiveness andcustomer engagement