A Taiwan’s Consumer Electronics Retail Store Increase it Sales Revenue through Intelligent Retail Store BI Solution
Established in 1973, E-Company is a consumer electronics retail chain in Taiwan. Owning total 20 chain stores, Mr. Lai, the owner of EC Life usually reviews each store performance based on daily sales volume. However, he couldn’t have a clear idea of the traffic flow of people pass or entering the store.
Hence, Mr. Lai installed 2D counting cameras and fisheye camera in his chain stores. Mr. Lai made those 20 stores applied with UShop+ Store Traffic and Store Heatmap Analytics solutions. Each store manager can check their store performance including number of visitors, amount of transactions, conversion rate, sales contribution per human hour as well as average sales per unit area (sales revenue/total meter square of a store) through UShop+ mobile manager app in preferred time period.
Manage Store Operation through Big Data Analytics
Through Store Traffic and Store Heatmap Analytics solutions, help Mr. Lai know how many people passing by, how much time spent on specific places and so on. He immediately found out that there are 1,000 customers come to one of his store each day on average, but only 200 transactions were made. He also found out that the promoted products displayed in the promoting area actually didn’t get much attention from customers. When store manager asked Mr. Lai for hiring additional clerk, Mr. Lai can check the store’s exact revenue per employee to see whether the store staff capacity is optimized or not.
In the end, Mr. Lai set a performance target for his store managers: to improve the conversion rate and enhance the average customer transaction amounts. He removed untargeted products from popular zones inside his stores, invested the display in middle to high margin products such as gamer gears in order to highlight the value of these products. After 3 months, his stores achieve a 10-20% sales growth rate compared to last year.