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Dynamic Digital Menu Board Delights Customers

2016/08/31
Dynamic Digital Menu Board Delights Customers

Restaurant chains operate in a fast-paced industry focused on customer satisfaction. Wait times are a thing of the past, as customers can proactively use screens to look at seasonal or time-scheduled menu offerings, and special promotions. It has been proven that digital menu boards can help increase sales by more than 5 percent and eliminate annual maintenance costs.

Challenge

In China, our customer Yoshinoya, a global quick-service Japanese restaurant chain with more than 1,800 locations across the world, recently opened a branch unveiling more variety and value with fresh menu items, a simpler ordering process, and a whole new look. Eye-catching digital signage are installed both on the store windows to attract customers and on the walls. The digital menu boards consist of four displays which play real-time video and images of the latest dishes and the freshest ingredients of the season, The customer was looking for a flexible solution which allowed either the remote IT department or onboard customer service team to update the menu boards with the latest information.

Solutions

Advantech offers more than just hardware, but also a content management solution and service; as a result, our customer enjoys faster time-to-market with lower total cost of ownership.
Considering Yoshinoya’s interior design, Advantech offered DS-570 which features a compact and fanless design so that they can easily install it behind the displays both on the store windows and on the walls. DS-570 supports four 1080 FHD displays simultaneously powered by an Intel Celeron J1900 processor and NVIDIA GeForce GT730M graphics chip. DS-570 with fanless design lowers maintenance costs and prolongs 24/7 operation. Moreover, DS-570 is integrated with WebAccess/IMM, a web-based content management software so Yoshinoya can quickly change and edit their latest menus with the seasonal offerings and deliver their promotions or discounts to the customer much more quickly.

Real-time Information Keeps Customers Engaged

Advantech’s integrated digital menu board solution with bundled WebAccess/IMM web-based content management software provides an intuitive drag-and-drop interface to allow the customer to create dynamic,visually appealing menus for each location, schedule promotions, and change the price or promote a time limited special offer in an efficient and engaging way.

Moreover, WebAccess/IMM allows our customer to manage 500 clients/ players menu displays remotely from a central location through a web browser. Advantech also provides 24/7 and 5/8 customer support services to help Yoshinoya in any regard about the service, any difficulty in using it, connection issues or display issues. The whole solution met Yoshinoya’s expectation. As a result, Yoshinoya enjoys faster time-to-market with lower total cost of ownership and provide their customers with an even more efficient ordering environment.