G-Super: Utilizing Data to Understand Customer Needs
Precise Positioning and Smart Management to Highlight the Advantages of G-Super
Using Smart Analysis to Acquire Information on Customer Flow and Customer Groups Wesley Liu, business development manager of intelligent retail, Advantech, indicated that Advantech's UShop+ solution helps branch managers at G-Super acquire information on customer flow (e.g., flow volume) and attributes (e.g., gender and age). In other words, they can use the system to understand the daily number of customers and changes in customer flow at different time points. Furthermore, they can also further analyze point-of-sale (POS) transaction information to determine consumer preferences and shopping times on the basis of age or gender. Through these applications, branch managers can engage in smart practices such as adjusting employee break times according to customer flow or revising procurement strategies or promotion plans according to the combined POS information. With the rapid development of branch stores, finding experienced management experts has always been a challenge for retailers. However, when expanding its business, G-Super was unconcerned about this problem because of its effective utilization of Advantech's UShop+ solution for the collection and analysis of big data, which provide useful reference information for managers, assisting them in making effective decisions rather than having to rely on personal experience or intuition.
Expandability and Service Quality Make Advantech's UShop+ the Optimal Choice
In the future, G-Super will continue to expand in China while integrating store benefit analysis systems to analyze the store areas where customers spend more time. Subsequently, G-super managers can be informed about what consumers have purchased in addition to which products they are interested in, and this information can then be used to adjust product merchandising and thereby boost product flow and revenue growth.