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Advantech is Taiwan's 5th Best Global Brand for Two Years in a Row


Advantech (stock code: 2395), a leader in intelligent systems with a brand value of US$556 million, has again been ranked in the top five of Taiwan international brands for 2019. Since 2003, Advantech has been consistently listed in the top ten by Interbrand and has been ranked 5th on the list of Best Taiwan Global Brands for the last two years.

Miller Chang, President of Advantech's Embedded-IoT (EIoT) Group, says that, "Altruism as a core value and our Good to Great philosophy continue to drive business growth and sustainable development for Advantech after 36 years in the business. Having invested heavily in IIoT in recent years, we introduced the WISE-PaaS IoT platform to connect with more outside developers and partners to bring them into the IoT ecosystem. WISE-PaaS facilitates IoT implementation across different industrial fields, thereby fulfilling our goal of Enabling an Intelligent Planet.”

Miller Chang goes on to say, “The direction of global brand management is defined as Global Brand - Local Touch, and local strategies are devised accordingly. Advantech not only invests more in local projects and training resources in the four major regions (America, Europe, Greater China, and Asia & Intercon regions), but also has started setting up new offices in Japan, Israel, and Turkey in 2019. There are also plans to expand its U.S. network in 2020. Furthermore, in the interest of greater innovation and a stronger presence in vertical markets, Advantech's Corporate Investment Department pursues co-creation, joint venture, and franchising business models to expand ecosystems outside the company and build a complete IIoT value chain.” 

Advantech has a vision that evolves and follows technological progress and market demand. The company started with hardware and software integration, moved on to IoT solutions, and is now am IoT platform operator working to enable an Intelligent Planet. While products and services change, Advantech has never strayed from its vision, and continues to work with its partners in creating an intelligent, smart future.

Advantech has been ranked in the top five of Taiwan international brands for 2019 with a brand value of US$556 million.