MyAdvantech Registration

MyAdvantech is a personalized portal for Advantech customers. By becoming an Advantech member, you can receive latest product news, webinar invitations and special eStore offers.

Sign up today to get 24/7 quick access to your account information.

Stronger Leadership Ensures Continued Success for Advantech Europe


Impressive growth across Europe has led Advantech Europe to strengthen its leadership with the appointments of Jash Bansidhar as Managing Director and Dirk Finstel as Deputy Managing Director.

Under their guidance, the company will continue its successful sector-led model, with Bansidhar and Finstel co-leading and sharing responsibilities for greater synergy and productivity. The move coincides with other significant organizational changes, including enhanced centralisation of key functions.

Alongside his new responsibilities, Finstel retains his role as Chief Technical Officer: leading the expansion of Advantech’s in-house hardware and software IoT skills including intelligent sensors, AI/machine-learning and IoT platform services.

Eric Chen, President of General Management Advantech stated that, “Under the leadership of Jash and Dirk, Advantech will further enhance domestic operations in the European market. 

“At the same time, our Taiwan headquarters will play an important role in the supply chain: providing manufacturing, finance, and IT services to fully support business development in Europe. 

He concludes: “Given this new structure, we believe Advantech will set a new record in both revenues and profit growth in the European market going forward.”

Jash Bansidhar concurs: “This new structure enables us to transform the business. By combining the team’s many competencies efficiently, we ultimately deliver even greater value for our customers.

“This is particularly important at a time when manufacturers are looking to turn their assets into smart factories, and companies are pursuing digital transformation strategies.”

“Reshaping the organisation in Europe enables us to meet the changing needs of our customers and markets, while retaining our focus on enhancing our technical support and the commitment to our customers to help them mastering the challenges of digitalization,” adds Dirk Finstel.

Jash Bansidhar (right) and Dirk Finstel (left) promoted to co-lead European operations