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Advantech Secures Fifth Place among Taiwan’s Global Brands with a Brand Value of US$881 Million


Advantech (TWSE: 2395), a global leader in industrial IoT, secured fifth place in the 2023 Best Taiwan Global Brand award with a brand value of US$881 million. With a remarkable growth of 13%, Advantech's brand value has consistently positioned the company among the top five Taiwan global brands for six consecutive years, starting from 2018.

MC Chiang, Vice President of Service-IoT Group at Advantech, stated that since 2010, Advantech has embraced the vision of Enabling an Intelligent Planet as its corporate vision, dedicated to enhancing human life through AIoT technology. In response to the evolving AIoT era, Advantech has embarked on its third globalization transformation strategy, aligning with vertical market demands through a sector-driven concept. The company has established the brand vision of AIoT+Edge Computing, seamlessly integrating cloud, edge computing, and artificial intelligence. Advantech is actively developing a range of innovative software and hardware solutions tailored to industry needs, aiming to be a key facilitator in guiding customers through their digital transformation journey. This ensures the harmonization between Advantech's global business development strategies with its brand vision.

In 2023, coinciding with Advantech's 40th anniversary, the AIoT Co-Creation Campus was also completed. Since its official launch, the campus has been the venue for several World Partner Conferences, attracting nearly three thousand guests and partners from the Advantech ecosystem. Going forward, Advantech will continue to leverage its core capabilities in the IoT industry, fostering collaboration with partners to co-create an industrial IoT ecosystem. The ultimate goal is to further the realization of Enabling an Intelligent Planet.