Advantech Launches IoTMart Europe, Boosting Cross-Border E-Commerce
1/6/2025
Advantech Europe, a global leader in Industrial IoT, is excited to announce the launch of IoTMart Europe, an innovative cross-border digital commerce platform. IoTMart is a newly created online business service (in addition to its existing distribution model) aimed at meeting the diverse needs of different customer groups, primarily focusing on small and medium-sized customers. It is expected that IoTMart will contribute to over 10% of Advantech's total revenue.
According to Research and Markets, the total gross merchandise volume (GMV) of global B2B e-commerce is projected to reach 21 trillion USD by 2027, with a compound annual growth rate of approximately 7%. Gartner predicts that by 2025, nearly 80% of B2B transactions worldwide will occur online. Therefore, cross-border e-commerce is becoming increasingly important in the future of industrial trade markets.
Jonney Chang, Vice President of Advantech Global IoTMart/AOnline Sector emphasizes that Advantech constantly reflects and introduces innovative and diverse business models to serve its customers, from the traditional call center and triangular trade models, to digital services, and now the official launch of the IoTMart International platform. The purpose of these efforts is to provide the most suitable services to meet the diverse needs of different customer segments, achieve a long-tail effect, and further increase revenue.
Chang further elaborates that for existing customers, the new IoTMart Europe platform eliminates minimum purchase quantities, maintains stock availability, and facilitates faster delivery, whilst also offering quick payment options. Moreover, it eliminates the hassle and costs associated with inventory pressure, cash flow, logistics, and other intermediate operations.
Advantech IoTMart Europe accepts orders from all Europe and provides fast order processing, shipping, and delivery services. Customers can enjoy a fully transparent transaction process through self-service operations and order-tracking features. The platform offers Advantech's top 1000 best-selling industrial IoT products and utilizes AI prediction to provide personalized product recommendations, enhancing the customer experience. In addition, IoTMart Europe introduces smart warehousing robots to automate warehouse operations, improving picking and stocking efficiency. This further accelerates order processing speed, enabling same-day shipping to Europe. The platform also provides 24/7 customer service to cater to all needs at anytime.
With the launch of IoTMart Europe, Advantech continues to strengthen its commitment to innovation and customer satisfaction. It helps businesses accelerate their industrial automation journeys and succeed in an increasingly digital world.
