DS-054: AI-Powered Digital Signage Enhancing Retail & Public Displays

Public Information & Retail Digital Signage

With the rapid growth of smart cities and omnichannel retail, there is an increasing demand for real-time, dynamic, and visually engaging information delivery. Public information systems—such as those used in transportation hubs, hospitals, and government facilities—require reliable platforms to display up-to-date schedules, announcements, and queue information to enhance operational efficiency and user experience. At the same time, the retail sector is shifting toward digital signage to improve customer engagement and drive sales. From in-store promotions and menu boards to interactive displays, retailers need flexible and scalable solutions that can deliver high-quality content while supporting centralized management across multiple locations.

8K/4K High-Resolution Output with Out-of-Band Management Enhances Operational Efficiency

DS-054 delivers exceptional visual performance with support for 8K/4K high-resolution outputs, enabling clear, vibrant content across single or multiple displays—ideal for digital signage, public information systems, and retail environments. Combined with out-of-band (OOB) management capabilities, DS-054 enables remote monitoring, troubleshooting, and system recovery even when the OS is unresponsive, as well as remote BIOS updates for simplified maintenance. This powerful combination reduces downtime and maintenance costs, ensuring continuous operation and enhancing overall efficiency for large-scale deployments.

Interactive Digital Signage with High-Performance AI Edge Computing

DS-054 delivers powerful edge AI capabilities with support for AMD Ryzen AI platforms, offering up to 16 TOPS of NPU performance and up to 30–39 TOPS of total AI compute. This enables real-time analytics such as audience measurement, content optimization, and smart interaction in digital signage applications. Combined with multi-display support and high-resolution output, DS-054 ensures immersive visual experiences, while its robust and reliable design supports 24/7 operation. This makes it an ideal solution for retail, public information systems, and smart environments requiring intelligent, responsive display systems.

Dayparting Digital Menu Boards for QSR

In quick service restaurants such as McDonald’s, digital menu boards can dynamically adjust content based on different times of the day (dayparting). Breakfast, lunch, dinner, and late-night menus can be automatically scheduled and displayed, ensuring the right promotions reach customers at the right time. This enables restaurants to increase sales through targeted promotions, improve operational efficiency by reducing manual updates, and enhance customer experience with relevant and timely content. Combined with centralized content management, multi-location stores can synchronize campaigns while maintaining flexibility for local customization.

Advantage:

1. Dayparting Menu Support DS-054 works seamlessly with CMS platforms to enable automatic switching between breakfast, lunch, dinner, and late-night menus. This ensures the right promotions are displayed at the right time, helping to increase conversion rates and average order value.
2.  Multi-Display High-Resolution Output (4K/8K) Supports multi-display output with high-resolution visuals, allowing simultaneous presentation of menu items, promotions, and brand content to deliver a consistent and engaging in-store experience.
3. Remote Management (OOB + CMS) With Out-of-Band (OOB) management: Remote monitoring, reboot, and troubleshooting; Remote BIOS updates;  Device control even when the OS is unresponsive.
   
4. Ultra slim design for easy installation  
   

More Valuable Features for Edge Devices

• AMD RYZEN™ Embedded 8000, Hi-Performance Zen4 CPU up to 8C / 16T  
• AMD Radeon™ RDNA 3 graphics with integrated XDNA NPU, up to 16 TOPS AI performance  
• 23mm-thin chassis ideal for space-limited installation  
• 1 x HDMI 2.1 (FRL, up to 8K) and 3 x HDMI 2.1 (TMDS, up to 4K@60Hz)  
• Cable-less design for easy maintenance  
• Supports DeviceOn/SignageCMS for intuitive signage content managing, remote monitoring and control  
• Supports Out-of-Band (OOB) remote management and EDID  
• Equipped with firmware TPM (fTPM) by default; discrete TPM 2.0 available as a BOM option based on project request