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Mission & Focus

Advantech 3-Circle Principle

Advantech 3-Circle Principle is based on "Good to Great" written by Jim Collins. According to the book, a company looking for long-term success should clearly address the 3-fundamental principles, and commit to long-term solid execution of these principles. Advantech is fully convinced by this theory so we adhere to it by clearly defining Advantech's 3-Circle Principle as above.



Enriching an Intelligent Planet with IoT Technology

Advantech’s Business Philosophy and Core Values

Invigorating the Human Spirit and Developing Talent

  • Create an open and healthy environment where talent can develop their skills and reach their fullest potential.
  • Trust and respect for the individual.
  • Build a happy and open community for all Advantechers.

Honesty, Integrity, and Accountability

  • Focus on the core business. Engage in business with honesty and fair play, and never participate in speculative or corrupt practices.
  • Commitment to maintaining honest and open communication channels.
  • Treat customers and partners with respect and gratitude, while pursuing co-creation and mutual prosperity.

Excellence and Innovation

  • Be one step ahead of the trends and lead the company with ever-innovation macroscopic strategies, while constantly creating value for the customer.
  • Encourage innovation, valuable co-creation, and healthy competition.

Altruism and Community Contribution

  • Aim to become the world’s leading brand and deliver outstanding products.
  • Bring positive benefits to the community with our events, programs, and contributions around the world.