Background

As the global retail landscape accelerates its transition toward interactive in-store experiences and self-service digitalization, customer information terminals and interactive touchpoints have become pivotal in optimizing the shopper journey. However, for multinational retail giants operating hundreds of high-traffic stores worldwide, large-scale hardware deployment presents distinct challenges:

• Space Constraints & Ergonomics: High-traffic retail layouts demand sleek, low-profile installations that maximize aisle space and blend seamlessly into store fixtures without obstructing customer flow.
  
• Long-Term Hardware Compatibility: Retail hardware platforms frequently undergo lifecycle transitions. Deploying bespoke mounting brackets for different terminal brands creates logistical complexity and escalates the total cost of ownership (TCO). 
  
• Multi-Region Supply Consistency: With operations spanning dozens of countries, global retailers require a standardized, highly reliable infrastructure partner capable of unified worldwide supply and support.

As one of the world’s leading furniture and home furnishing retailers operating over 600 stores across 31 global markets, the customer sought an industrial-grade, highly adaptable mounting solution to support their customer information terminals across high-density retail environments.

Solution:Advantech ARES Modular Mounting Infrastructure

To resolve multi-generational hardware integration challenges, the customer adopted the Advantech ARES Series as the standard mounting infrastructure for its worldwide interactive terminal network. 

1. Low-Profile Ergonomics & Flexible Spatial Design
The ARES mounting series features an expanded range of multi-angle tilt and swivel adjustments coupled with an ultra-low-profile structure. This compact design allows terminals to be positioned closer to walls and integrated store fixtures, significantly improving viewing comfort for shoppers while maintaining seamless spatial harmony with store layouts. 

2. Cross-Platform Compatibility with Standard VESA Support
Designed with universal VESA compliance, ARES seamlessly accommodates both third-party systems (such as HP terminals) and Advantech’s UTC series touch computers. This cross-platform interoperability ensures that when retail terminal hardware undergoes lifecycle upgrades, the underlying ARES mounting structure remains intact—eliminating redundant refitting costs and dramatically shortening deployment lead times. 

3. One-Stop Turnkey Procurement 
Beyond mechanical mounting infrastructure, Advantech offers a unified one-stop package encompassing computing terminals, touch systems, and mounting hardware. By consolidating hardware selection, installation engineering, and global warranty support under a single vendor, the customer streamlined their global procurement and operational workflows. 

Outcome:Scalable Global Rollout for the Leading Retail Giant

• Scalable Multi-Regional Rollout: Within this single-customer project, Western Europe (45.2%) and Southern Europe (21.8%) served as the primary delivery regions, representing 67% of total volume across key markets such as Germany, France, the UK, Italy, and Spain. The deployment also scaled smoothly across North America (13.5%), Central & Eastern Europe (9.1%), Northern Europe (6.1%), Oceania (2.9%), and South Korea (1.5%), demonstrating Advantech’s multi-region supply reliability and regulatory compliance for large-scale enterprise rollouts
• Sustainable Deployment Lifecycle: The customer established a standardized, future-proof mounting infrastructure that easily accommodates next-generation terminal iterations without architectural overhauls.
  

Versatile Deployment for Next-Generation Commercial Space

The proven success of this global retail deployment highlights the ARES series’ exceptional versatility, rugged structural integrity, and architectural compatibility. Backed by a comprehensive portfolio of arm, pole, wall, and desktop configurations, Advantech ARES solutions extend beyond retail information points to power self-service kiosks, digital signage, healthcare carts, and public transit info-terminals. Moving forward, Advantech will continue providing modular, enterprise-grade mounting infrastructure to empower agile commercial environments worldwide.